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Company profile

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PRIMA HOTELS GREECE

ΛΕΟΦΩΡΟΣ ΚΗΦΙΣΙΑΣ 62 15125


Information

Company details

Company:PRIMA HOTELS GREECE
Sector:Ξενοδοχεία
Number of employees:251+
Address:ΛΕΟΦΩΡΟΣ ΚΗΦΙΣΙΑΣ 62 15125
Year of establishment:1990

Since 1990, Prima Hotels has been dedicated to creating meaningful and memorable hospitality experiences throughout Israel. Over the years, the Group has curated a distinctive collection of hotels that reflect the diverse character of each destination — from the energy of Tel Aviv’s urban landscape and the rich history of Jerusalem to the natural beauty of the Galilee, the serenity of the Dead Sea, the coastal charm of Netanya, and the relaxed atmosphere of Eilat. Business travelers are equally welcomed with personalized, service-driven stays in Raanana and Petah Tikva.

Prima Hotels currently owns and operates 16 properties across eight key destinations in Israel — Jerusalem, Tel Aviv, Tiberias, Eilat, the Dead Sea, Netanya, Raanana, and Petah Tikva — offering a total of 1,890 guest rooms. Future developments are expected to add approximately 550 rooms to the Group’s portfolio.

In 2024, as part of its strategic international growth, Prima Hotels expanded into the European market with the addition of three hotel properties in Athens, Greece, totaling 212 rooms. Breeze Boutique Athens, Boss Boutique Athens, and Delphi Art Hotel will undergo full renovation as part of the Group’s investment plan, aligning the properties with Prima’s brand standards and long-term vision.

Extending its unique approach to hospitality beyond Israel, Prima Hotels invites guests and team members alike to experience its signature blend of local character, innovation, and genuine warmth.

 

Prima Hotels in Athens
• Breeze Boutique Athens – 70 rooms
• Boss Boutique Athens – 102 rooms
• Delphi Art Hotel – 40 rooms

 

Our Vision

  • Providing a unique, value-for-money travel proposition.
  • Providing exceptional, "up-close and personal" service and hospitality experience to meet our guests' desires and needs.
  • Aiming to be a guest's rst choice in Israel and abroad.
  • Aiming to become a leading, innovative hotel chain, while maintaining an excellent reputation in Israel and abroad.
  • Striving to be a growing, protable company with a high standard of corporate culture for the benet of our customers, employees, and stakeholders.

 

Our Values

  • High-touch, warm and friendly service to our guests, facilitating an experience that feels personal
  • Motivated to create content, services, and facilities for guest enjoyment
  • Professionalism and excellence
  • Constant striving for growth and learning, both professionally and personally
  • A humble approach both in dealing with our guests and among our employees

 

Hotel Categories

  • Prima locally inspired hotels
  • Prima business hotels
  • Prima free spirit hotels
  • Prima lifestyle hotels

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